Company Overview


Tri-Continental has developed an operation spanning 29 countries in Central, East and West Africa (CEWA) , and continues to service an extensive channel of IT partners and Customers. Through its long term relationship with IBM, Lenovo and a number of other IT suppliers, spanning close on 29 years, the company has a current annual turnover of over US$ 60 million. It has also consistently been IBM’s strongest performing channel partner over this time.

Tri-Continental's vision is to be the largest and most prominent IT distributor covering the CEWA market, with competence and ability to compete and grow in the global IT industry, whilst doing business fairly, and in accordance with our guiding principles.

Tri-Continental's mission is to establish a clear and emphatic company presence in the African IT market place as an IT Products and Services distributor of choice, providing the highest levels of service to its Customers and Partners and adding value to the supply chain.

The company is firmly positioned as the premier pan African distributor in CEWA of a selected range of world class technology products, backed by a comprehensive range of Distribution Agreements with major manufacturers including IBM, Lenovo, Canon and Epson.

Tri-Continental's aim is to provide complete end to end IT solutions. These solutions may consist of a full range of Computer Hardware infrastructure, Systems Software and Middleware Products and Services. In addition, we engage with Business Application Software Solution providers for clients who seek our guidance on their application selection and implementations and in doing so, develop value nets through a highly motivated Reseller and Partner Channel. The company takes pride in the efficient and effective way in which it brings together relevant business partners and skills in the marketing, development and fulfilment of IT solutions in its chosen market place.

Regions and Branch Offices

The company has its executive management, administrative services and call centre based in the Head Quarter London, UK. There are regional Sales Office and Solutions Support Centres in three major hubs, Lagos, Nairobi and Johannesburg.

Our operations are supported by 10 branch offices in the key locations of Nigeria and Ghana, Nairobi, Ethiopia, Uganda and Tanzania, Mozambique, Namibia, Zimbabwe and South Africa.

Service Delivery

This infrastructure of the 3 regional Hubs and 10 branch offices enable us to provide services delivery across 35 countries in Africa, this in association with our resellers and in support of multinational companies.

Furthermore, Tri-Continental, through our education Academy is able to deliver client education in any of the CEWA countries. We have Academy facilities in 10 office locations and also offer to deliver education on a client’s premises depending on special requirements.


We strive to employ a business culture that not only considers the present requirements of our partners, but also the evolution of their requirements over time in support of their clients. Tri-Continental is responsive to the needs of its channel, and projects itself as part of a channel’s success and an extension of their sales and support teams.

Tri-Continental has an established and extensive network of credible, complementary partners, represented locally, throughout Africa and South Africa. These span traditional IT Dealers and Resellers, Value Added Resellers, Independent Software Vendors (ISVs), Consultancy Organisations and Service Providers. Backed by globally recognised IT Suppliers, and together with its partners, Tri-Continental is ready and able to provide our customers with complete, comprehensive, and cost effective world-class IT solutions.